Two posts today! For the price of one!
Hire some blurb writers, please! Now, when I first started with e-publishers in 2005, I was intimidated by writing my own blurb, but I dealt with it. I figured that adding another person to the staff would be too cost-prohibitive, and too much work to have somebody already on staff do it. But you know what? It's been three years. Surely, business is going well enough you can hire somebody to write some blurbs?
Here's the deal. It's not because I'm lazy. I don't mind writing blurbs too much. There are certainly worse tasks in the world. No, I don't suggest this out of laziness. But I do suggest this out of self-interest. You see, a well-written, provocative, grammatically correct blurb is professional. I want people to take my publishers and my fellow authors seriously. The blurbs I've seen at just about every publisher (except Samhain. Could it be because they have a blurb writer?) range from acceptable to downright laughable (I'm not going to provide examples. I'm sure everybody here can think of at least one awful one. Probably one of mine, even).
There's been an increase in the quality of covers recently. Can we take it the next step? Please? For the sake of everybody's dignity?