Monday, April 14, 2008
In my experience most writers of erotic romance identify quite closely as writers of romance, with erotic romance as a sub-genre of that. I wonder how much this perspective limits our marketing opportunities rather than simply seeing erotica and romance as overlapping sets with erotic romance equally under both genres.
Looking at the last 300 keywords used to find this blog I see that 80% used the key word 'erotic', 25% used the key word romance, and 24% used both words. That suggests to me that Most of the people searching for romance were also looking for erotic forms. But most of the people searching for erotic stories were not specifically looking for romance.
It seems to me that erotic romance need not be marketed solely as a subset of romance, it could also be marketed as a subset of erotica, and this might be were the largest untapped market still resides? Is the issue that erotica readers are perceived as being averse to love--or is it erotic romance writers are averse to being seen as pornographers?