Tuesday, July 29, 2008
A one page commentary in the Publishers Weekly, by Sara Nelson, begins by quoting:
"Global e-book sales at Amazon could reach $2.5 billion by the year 2012"
This is quoted as not being from Jeff Bezos (from Amazon) but an "independent analyst" with the implication, I assume, of impartiality.
So I find the original quote: "Pacific Crest analyst Steve Weinstein argues that global e-book sales at Amazon could reach $2.5 billion by the year 2012." [Washington Post]
But looking a little wider I find:
"The Amazon Kindle electronic book device ... 10-ounce device, which can hold up to 200 e-books, could hit $2.5 billion in sales by 2012, with 40,000 units moving so far this year" [Steve Weinstein, an analyst with Pacific Crest in Portland, Ore., told the San Francisco Chronicle Saturday.]
The second quote is both more specific and more believable, and completely different. 1) 2.5b sales of actual ebooks in 2012 versus 2) 2.5b sales of the rather more pricey-per-unit Kindle ebook reading devices by 2012. Did he make both predictions or only the latter and more believable one?
Apparently no one in the media is troubled by niggling questions of this type. Because rather than what Ms. Nelson calls "hyperbole" I would think the only hard data here (40,000 Kindles sold in 2008) is rather underwhelming. Bear in mind that Apple is selling at about 10,000 iPhones a day.