Saturday, November 29, 2008
A lot of epublishers now have some kind of electronic magazine that is rather more formal and traditionally formatted than a simple newsletter. I, personally, do not read them. I am not sure how much I am missing out on but I am a bit 'goal oriented'--I go to epublishers for ebooks. I am not fond of supplemental materials. Perhaps some of you can put me right on that issue and tell me what I have been missing and which epublishers emagazines are the most interest, and if any have good industry information rather than more in house/entertainment/readership loyalty material.
There is of course nothing wrong with putting out a magazine, my personal tastes being quite beside the point. But it is rather labor intensive and must suck up staff time--and most epresses are not richly endowed when it comes to staffing. I notice that Cobblestone Press Quarterly recently came out looking gorgeous. But despite being marked 'September' it was clearly released in November--two months overdue?
I am also left feeling a little guilty about the number of requests for emagazine content that I have ignored. I do want to support my publishers--but I am not sure that is a terribly effective or efficient way for me to do so. Perhaps I am wrong to think so because Google patterns show that readers are constantly looking for free erotic/romance material and that magazine provide that, wrapped up with promotion of their/our books and the genre/ebook format in general.
So what are your thoughts--in house emagazines: wonderful promotion opportunity for author, publisher and out inductry as a whole--or sparkly distraction for the core business of creating the publishing ebooks?