Monday, November 03, 2008
The Absolute Write thread on Cacoethes Publishing gives some great examples for authors of how *not* to defend your epublisher. So I thought I would use this as a basis for discussing the issue. Many of us feel loyal to epublishers who treat us well. However many count 'accepting my manuscript and validating me as an author' to be sufficient for extreme faith and fidelity--others are more demanding and less ardent. In any case I would advise against the following strategies of online publisher endorsement:
#1 (Ad Hominem): "Amazing cynicism", "a person who uses his real name here about the children who hide behind the bushes and throw rocks at passing cars." , "...is your book done? Is it ready to go out?"
#1a (Ad Hominem with ego stroking): "potential bitter authors who are simply slandering the company, or who were rejected and have not gotten over it"
#1b (Ad Hominem with paranoia): "I think people reading this forum should stop and think about whether some bitter or disgruntled writer hasn't taken it upon themselves to start a little vendetta against the company here"
#2 (A press is good so long as there exists any press that is worse) "Let's face it, if you want your book on shelves of book sellers, everyone of the publishers talked about in this website will not be doing that for you."
#3 (Good girls don't say negative things in public) "why wouldn't you simply contact the publisher directly and talk to them about your concerns?"
#3a (Really good girls don't think negative thoughts at all) "I have faith in this new publisher", ?"I refuse to dwell on such negativity."
#4 (The company isn't mean, what else do you want?) "the company has been kind to me", "They are nice to me and I appreciate it - period."
So how do you show support for your publisher? I would suggest:
#1 Discuss the substance of what is being said and provide accurate information.
#2 Acknowledge the short-comings of small presses openly.
#3 Provide concrete examples of adequate or excellent publishing services that the press provided including editing, packaging in general and, of course, sales.
Contributors to this thread also state that Cacoethes is paying 30% royalties off net and that the author pays: paypal fees, set up fees and marketing fees. Cacoethes seems to have a 'non-disparagement' clause in their contract and one anonymous poster who claims to 'have a lot of information' about this company reports that Cacoethes are in the process of suing two authors for slander. Most of this information was provided by authors with the goal of making Cacoethes look better and to defend their reputation as an epublisher. I would question whether that was the outcome for the majority of readers.