Thursday, December 18, 2008
It was recently announced that Mills and Boon is initiating a new campaign to lure younger readers. They have emplyed a company called St. Luke's for this purpose ("In short, no one understands community like us.")
Quite coincidentally at least one user appeared on several forums yesterday to share how much they love Mills and Boon, in a link-to-M&B-in-every-post, three-posts-per-forum, sort of way, (like here, here and here).
I hope they are paying St Luke's well for their stunning understanding of generation X and Y and how to woo them. (Disingenuous spam, everyone under 40 adores it, right?).
The countdown to the 'over-enthusiatic intern' excuse begins now.
Edited to Add: Another example, also from the same day and fitting the same pattern: 4