When I first heard about rugby romance fiction I though: 'that could work'. I mean, dude. Daniel Carter -->. Nuff said. (And besides, ex-Brit rugby player Roger Sanderson has been writing M&Bs for years).
Of course being a British imprint they don't have access to the All-Blacky goodness of Carter et al, but they will only be using fictional characters anyway. No thinly disguised celebrity-porn here.
They did, however, lose me at "The RFU are very much behind this and see great opportunities to make rugby more appealing to women."
Oh. Fuck. Off.
I'm sorry, did I type that aloud?
Rugby is about buff, muscular sweaty guys grabbing each others arses in the scum and slamming into each other at speed--with the condiments of competitive pseudo-combat and national pride.
Rugby already appeals to women (and gay men). You don't have to Barbie it up (idiots).
p.s. this is in the Billionaires imprint? What rugby player makes billions?