Quizno's Ad

Saturday, March 28, 2009




I am not one to get caught up in moral panic about how pervasive sex is in society. But this Quizno's advertisement befuddles me. How exactly is an ad where a guy appears to be a sexual submissive to a sandwich toasting machine really meant to make me want to eat a "footlong". The whole thing sounds like someone in advertising has been fantasising about HAL from 2001: a Space Odyssey.

The ad copy is rendered even more odd by the existence of two versions. The one above is the evening version, the daytime one replaces "I'm not doing that again, I burn" with a line about rubbing the machine down with a shammy (retaining the machines reply of "we both enjoyed that") and replaces "say it sexy" to "say it with passion". The whole thing is, IMHO, a serious dose of WTF.

1 comments:

ggymeta 9:20 AM  

How exactly is an ad where a guy appears to be a sexual submissive to a sandwich toasting machine really meant to make me want to eat a "footlong".

Are you asking this seriously? ^_^; It's not even trying to be 'subtext', they're clearly going for the gay male market - which is why the oven doesn't have a sexy robo-girl voice. :)

I think it has obvious cross-over appeal as well because most subtext junkies have been talking about it online. I chalk it up to Hollywood discovering that women like movies and shows where 'bromance' [I hate this f-ing word!] is something fun to watch.

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