Monday, April 20, 2009
An advance is a statement by a publisher that they anticipate selling a certain number of copies of your book. Only a few epublishers offer modest advances. Samhain offers the option of a $100 advance, which mist authors could anticipate making back within a month. Lyrical offers the same amount of longer fiction for their three new imprints. Now it is rumored that the Wild Rose Press will offer a small advance for their White Rose imprint only. Do writers of Christian romance need the advance more, or deserve it?
In the end, an advance is just one piece of information you use to try and determine what your publisher will invest in you, how your book might sell. But with epublishers the first royalties start arriving quickly and regularly--and there are other ways of working out how your sales will go. On the whole I think the emphasis on paying an advance is the trapping and suits of print publishing--it has very little relevance to the epublishing model.