Romance, Recession Proof?

Thursday, April 09, 2009

The argument often seems to be made that romance sales boom during economic depressions because people want escapist or comforting reads. But is that really the case? I can think of a lot of other possible explanations.... Romance is also about making difficult choices, taking control of your life, about the consequences of actions, and a often reminder that in the end family and friendships are more important than material gains. Perhaps romance books actually allow people to work through their anxieties and decide what to do, rather than just escape from or deny them?

3 comments:

jd,  10:40 AM  

Many romances are also about community (beyond the h/h, with all the secondary characters, some of whom have additional stories in sequels for evne more community), which is what gets us through bad times.

Missy Lyons 3:27 PM  

There was a little article about this subject in the New York Times and I am very happy to hear such good news as an author.

Anonymous,  5:34 PM  

I am thrilled that yesterday's NYT article is getting this much traction. I saw news/media spots that referenced it on ABC, CNN, and MSNBC. This is great news for romance authors, especially those of us who write for the publishers mentioned in the article. More consumers buying more books means that publishers are going to start buying more books from authors.

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