Marketing to women
Friday, May 15, 2009
The latest buffoonish attempt to market to women is Dell's "Della" website with an emphasis on being portable and patterned (and it sounds like the current website is less girly then it was on launch)--and tech tips including how to "track workouts and reach your fitness goals". This is probably because after looking at all the stylish but malnutrized young waifs on the website you will being feeling insecure?
The whole thing seems to fit the Harlequin model that women are not interested in anything about technology other than its ability to fit in a purse. But t least they do recognised the ebooks with: "It's easy to turn your netbook into a completely portable eBook reader." But they might also want to recognised that women also want computers will raw processing power, even if they don't come in a darling paisley print.
See also:
Dell "Adamo"
6 comments:
"the Harlequin model that women are not interested in anything about technology other than its ability to fit in a purse"
And colour. Don't forget the colour. *rolls eyes*
And Dell wonders why it lost the top spot to HP.
Is it wrong of me to be secretly glad that they are putting patterns on computers? Why does everything have to be silver, black, or some office-beige?
I kinda like the polka dots.
I want a red chrome or leather finish!
I want a Georgia O'Keefe print :)
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