A good name that they do not use in association with the ring-fenced Carina imprint--but they are happy to slap all over their new vanity press imprint Harlequin Horizons.
"Parent company Harlequin Enterprises Limited has a history of providing opportunities to first time authors. Now with Harlequin Horizons, more writers have the opportunity to enter the market, hone their skills and achieve the goals that burn in their hearts..."
"However, we understand you may aspire to be published with a traditional house – a noble aspiration. While there is no guarantee that if you publish with Harlequin Horizons you will picked up for traditional publishing, Harlequin will monitor sales of books published through Harlequin Horizons for possible pick-up by its traditional imprints."
For $600 to $1,600 dollars you too can be a Harlequin author no matter how well, or how badly, you write.
Edited to Add: Further evidence that Harlequin is providing only their name, and the real business model comes from Authorhouse: "Through this strategic alliance, all sales, marketing, publishing, distribution, and book-selling services will be fulfilled by ASI, but Harlequin Horizons will exist as a division of Harlequin Enterprises Limited."
* Publishers Weekly
* Smart Bitches, Trashy Books
* Pickled Cupid
* Murder She Writes
* New York Times