I don't think it is just my book cover obsessed mind, I think something is going in the world of packaging. I mean, look at Mr. Landgarten here with his guyliner, emo haircut, unbuttoned shirt, and suggestive (and rather impractical) method for holding his huge pumpkin. This is not a pumpkin farmer, its a manga character moonlighting as a model pretending to be a farmer.
And who is he looking at so suggestively? Maybe it has something to do with how the Sun-Maid raisin girl seems to have suddenly vaulted over puberty into age-of-consent territory. Not that she looks like a grape picker, more like a poser girl with some freckles air-brushed on.