The Strongest Start Novel Competition is advertised with the following blurb (emphasis added):
"We're looking for opening chapters that will create a burning need to find out what happens, how the characters turn out, how the novel resolves itself. The kind of start that gets an agent to call back, a publisher to show interest, and a reader to plunk down their hard earned money. Above all, give us three opening chapters that will keep us reading. The winner of the Strongest Start Novel Competition will be the writer who is judged to have the strongest three opening chapters. In addition, one winning writer will be selected from each of the three category competitions. Two runner-ups will be selected from the main competition as well as from each category competition."
The the main winner receives: "Self-publishing package, $500 cash, subscription to TheNextBigWriter Online Writing Workshop."
Because clearly if you have a book that would hook an agent or a publisher you should, um, self-publish it with Createspace....