Looks like an author co-op (or a variation on that). If you click the link for a list of authors, there are only three, and if you click the link for publishers (why would a publisher list publishers?), there are only two, who seem to be related to the authors.
They also seem to be trying to sell single ISBNs. But the link to buy them doesn't work. How odd.
Well, the whole "publisher and ebook vendor" thing has been done before. Samhain has My Bookstore and More. Siren has Bookstrand. But they've also incorporated a kind of Smashwords thing, where they also take those books and distribute them out to other vendors -- which makes for a kind of "4th-party vendor" kind of deal. As a publisher, I don't know why I'd go that route, because it's just another party taking a cut. As a self-published author, I guess it would work, because it's really no different from Smashwords. But Smashwords is more established, and already has vendor agreements w/all the major players (AllRomance, Sony, Barnes and Noble, Amazon, etc).I also notice, as a publisher, they pay 60% on net sales through their own site. I wonder how they define net? Which business expenses are deducted from gross receipts? Can't be cover art, ISBN or editorial services, right? Because they say those are provided to the author at no charge....
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