Saturday, June 12, 2010

Why do marketers still think women are prudes? [New Sensations]

New Sensations seems to be trying to market romance-porn DVDs to women.  That seems like a reasonable idea.  But do they have to be so damned patronising about it?  In their press release the President (Scott Taylor) says:

"The Romance Series focuses on the love story above the sex story, and for that reason, it caters to a substantial niche we felt was untapped. Research helped us understand the emotional connection to the characters in an adult movie many women require in order to fully enjoy the sex. Of course, we also developed a distinctive style of choreographing and filming for a female audience as well. The consumer response we’ve received from our first titles in the series is extraordinary. Men are equally turned on, especially as they witness the arousal in their partner.”

The assumptions I see here are
1) Women are only interested in love with sex secondary.  They are not interested in sex per se.
2) Men understand what women want through science.  How else would porn for women get made?
3) Women who like romantic porn are heterosexuals in relationships.  They watch porn with men, no decent woman would watch dirty movies on her own or while single.

After watching the promo for awakening to love my feeling was, where the hell is the sex?  And, they expect me to believe a female coma patient would be sharing a hospital room with an unrelated conscious male patient with a relatively minor leg injury? Hello lawsuit? Oh and in case you thought I was reading to much into it, from their FAQ page (bold added, capitals from the original):
 
"...ideal for a couples oriented product"

"These are LOVE stories. The central theme in each of the Romance Series products is LOVE."

"Sex scenes are cut down to 15 min per scene as they are intended to enhance the story rather than be the focus of the product. The series strives to inspire the mood and let the couples watching take it further."

"A product that she can feel is acceptable and not "dirty". A product that a couple can watch together on a special night alone."

"These are not porn performances that may otherwise threaten a woman or to make her feel inadequate because "she's not like that"."

Oh, and you gotta love: "The production value is second to non." (The copy editing, not so much)

Dear New Sensations, do you know what quite a lot of women like?  Marketing material that does not make a single women with a healthy interest in porn feel like she is being characterised as a dirty slut.  Thank you.  Because implying at every step that women should not be interested in sex outside of air-brushed romance and monogamous heterosexuality is not a 'new sensation' at all.

Don't get me wrong, I think there is a place in the market for erotic movies based more on romance novels than stroke magazines.  But this kind of patronising marketing stops me from even considering adding these movies to my shelf of dirty sex porn featuring pretty women I should feel threatened by.

9 comments:

Helen said...

You've got to be kidding me. How can people think that women have no interest in sex? That we have to be appeased with romance before we can even want to think about the icky, icky sex thing? And do they think men are only interested in sex at the expense of a real relationship? This kind of thinking is just ridiculous!

Treva Harte said...

The sex is cut down to 15 minutes per scene? Now I'm curious about how long the scenes are in total and who holds the stopwatch.

Amanda Young said...

15 minutes? Bleh. I'd love to see someone do down and dirty porn marketed toward women. My husband and I were just talking about this last night. It seems the only options are hard core flicks with no plot and lame dialogue, or cheesy movies where you don't get to see the good stuff. What we need is something in between the two.

kirstensaell said...

What I'd like is porn that's more emotionally visceral--as in, better acting and not so much focus on close-ups and being able to see everything.

Nothing bugs me more than that careful brand of porno cunnilingus where everything is geared toward playing to the camera--just show me a man (or a woman, please) going down on a woman as if they're starving for it, ffs. I don't care if I can't see a whole lot of the "point of contact". I don't much care if the characters are in love, or even if they know each other.

What I do want is for them to be obviously enjoying themselves--what they're doing to the other person (people?) as well as what's being done to them...

Emily Veinglory: said...

I hear you. I would like porn with some acting and some emotion other than 'yeah, ahhh!'. But no need to be quite so coy about it.

Seeley deBorn said...

Meh. At least YouPorn is free.

Marian said...

A product that she can feel is acceptable and not "dirty".

Reminds me of a commercial for a product giving maximum protection and freshness.

Lia Morgan said...

So does the 15 minutes include the foreplay? Only 1 min and 30 seconds in this position, 45 seconds of oral sex for him and 45 more for her. Girl on top for a minute, and no longer of we won't have time for anal. No wait, not doing that anyway, only dirty sluts do that.

WTF.

You want a real suggestion, get someone to do the dialog that has had a conversation with a real woman. If I have to watch one more blowjob where the only sounds are moans, slurping, and the spitting, I may scream.

I like sex, I like having it, watching it, reading about it, and I even, sometimes, like writing it. And with three kids, and a full time job, and husband with a full time job who works on nights I don't, sometimes the only time I CAN watch anything is when I'm by myself.

The thing is, this is a good idea ruined by assumptions and generalizations.

Lia Morgan said...

So does the 15 minutes include the foreplay? Only 1 min and 30 seconds in this position, 45 seconds of oral sex for him and 45 more for her. Girl on top for a minute, and no longer of we won't have time for anal. No wait, not doing that anyway, only dirty sluts do that.

WTF.

You want a real suggestion, get someone to do the dialog that has had a conversation with a real woman. If I have to watch one more blowjob where the only sounds are moans, slurping, and the spitting, I may scream.

I like sex, I like having it, watching it, reading about it, and I even, sometimes, like writing it. And with three kids, and a full time job, and husband with a full time job who works on nights I don't, sometimes the only time I CAN watch anything is when I'm by myself.

The thing is, this is a good idea ruined by assumptions and generalizations.