Friday, August 06, 2010

Dorchester Goes e/POD

"Dorchester will continue to do print copies for its book club business and has signed a deal with Ingram Publisher Service for IPS to do print-on-demand copies for selected titles. ... some e-books that are doing well in the digital marketplace will be released as trade paperbacks with IPS fulfilling orders; the company, however, will not do any more mass market paperbacks for retail distribution."

"On his decision to drop the mass market format Prebich explained: “These are like pioneer times in publishing. We felt like we needed to take some chances and make a bold move."

Even as a supporter of e/POD it looks to me like a bold step backwards for Dorchester based on falling sales and income, rather than a strategic advance into a new area.

Full Story at PW.

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