We already have a "Damnation" so I support it is natural that there is also a Hellfire Publishing (Website, Facebook). They plan to launch on December 31st, 2010--it looks to me like their focus is on horror.
"We are seeking the very best writer's of Horror, Sci-fi, Fantasy and Erotica. New authors are welcome and encouraged!" ... "Romance elements are acceptable as long as they are not the front burner story." ... "Same sex erotica is welcome."
My advice on their website would be 1) fix it, 2) nix the hit counter, that is so last century, and three, get off freewebs.
"Hellfire publishing does print on Demand for most titles over 60,000 words, anthologies, and series novels."
Hellfire publishing practises Random capitalisation.
"•Eugene Binkley— President ... •Dawn Binkley— Editor"
Nice to see names. But I do wonder what role is filled by "Keira Kroft who started Hellfire's Facebook event page?
"Our contract is for three years. It requires full rights (digital and print) and is negotiable. We pay royalties of 40% of the cover price and 35% of the cover price on single-author E-books sold through third-party vendors."
Pretty good terms.