Website here. It seems like maybe this is another press that didn't Google their name? (Or doesn't mind sharing it).
"Lady Luck Publishing is a royalty paying online bookstore. This means once your work has been accepted, it will be sold from Lady Luck Publishing. You’ll receive 25% of your electron sales. If you are one of the fortunate editors for this site, you’ll receive 50% of your electron sales. What this means is: The work you have actually written that is sold from the online bookstore. Not the work that you edit ... Lady Luck Publishing will be offering a 10% royalty to accepted cover art submissions, plus exposure and advertising. "
I can't say I really know what this means, but I don't think I like it. Maybe I just have a suspicious mind, but is the editor really being paid twice what the author gets?
"Lady Luck Publishing will offer a diverse assembly of fiction, which will include but not limited to action, crime, erotica, fantasy, mystery, poetry, romance, sci-fi, speculative fiction, thriller, westerns, LGBT, and yes, there will be horror."
Bottom line, pretty much any genre and any length.
"Indent five spaces for new paragraphs by using the space bar. Please, do not use tab stops."
"Scene brakes, flashbacks, or dream sequences should be separated by using these three characters (~*~), "
I can see the bumper sticker now: I brake for scenes.
Time will tell, I suppose.