Tuesday, November 16, 2010

Silhouette and Steeple Hill Imprints Close, Website Garbled

Despite the talk about romance being "recession proof" is seems Harlequin is feeling the bite with a 4% drop in revenue.  Harlequin are planning to discontinue the Silhouette and Steeple Hill imprints. [via PW] Harlequin acquired Silhouette romances from Simon and Schuster in 1984. 

I suppose this end of an era explains why Harlequin is bored enough with the Silhouette website that the front page is covered in gibberish placeholder text and laughably mis-titled books.  The Big H bought the last remaining competition, and now they find the brand "redundant".


5 comments:

Anonymous said...

Harlequin is rebranding those books as "Harelequin" brands. See: "Among its different imprints, Harlequin is discontinuing the use of the Silhouette and Steeple Hill imprints and expanding under the Harlequin brand. According to a spokesperson, as search and discovery becomes more important to readers, "we feel that these changes will make it easier to find authors under the trusted Harlequin brand." All series books will remain the same, the spokesperson said, adding "this move to consolidate more under the Harlequin brand further maximizes out promotional spend."

You make it sound like they are closing lines. The number of books are staying the same each month, and readers won't be missing the series they love. I.E. Silhouette Desire will become Harlequin Desire, etc.

Angela James said...

Hey Emily,

The commenter before me is correct. No lines are closing, only rebranding to consolidate and strengthen the Harlequin name and brand.

I'm confused by the image you posted. You said that's on the front page? That's not the front page I see at all. If you tell me where you see it, I'd love to pass on the information. Thank you!

Emily Veinglory: said...

I understand what is happening but I think they *are* closing the lines. No further books will come from those imprints. I did not mean to imply they were reducing output or changing genre empahsis, but those lines (and the name of Silhouette) are at an end.

Emily Veinglory: said...

To clarify: this relates to their drop in sales because it will allow them to simplify promotion and distribution and so, presumably, reduce costs.

Angela James said...

No further books will come from those imprints. I did not mean to imply they were reducing output or changing genre empahsis, but those lines (and the name of Silhouette) are at an end.

Maybe it's just a misunderstanding of what you're saying, but those lines aren't at an end. They'll continue to produce books under the same lines, same guidelines. The only thing that will change is that the word Silhouette will become Harlequin. I think saying they're "at an end" implies no further books will be forthcoming (for instance, the Bombshell line was brought to an end a few years back). But maybe it's just a difference in word usage?

Also, they did find that page on the website and corrected it. If you find any that were missed, please let us know!