Astraea Press. Tag line: "Where Fiction Meets Virtue." Opening in February. An Epublisher.
"... two friends saw the need for a non-erotic e-publisher that offers wholesome reads but still maintains the quality of mainstream romance."
Presumably other presses are, by contrast, introducing fiction to vice, and offer insalubrious or--if you prefer--vile reads (both are acceptable antonyms to 'wholesome'). But perhaps I am over-sensitive on this issue.
Owners: Taylor Mitchell and Jane Paxson.
Via Wikipedia: "Astræa ... was a daughter of Zeus and Themis or of Eos and Astraeus. She and her mother were both personifications of justice, though Astræa was also associated with innocence and purity."
Astraea is also the name of a prominent lesbian foundation that funds social justice projects and provides funding for lesbian poets and fiction writers. Writers whomay not be submitting to Astraea Press as they do not accept "Erotica, gay, menage, fan fiction and non-fiction". Not, I suppose, necessarily because gay=unwholesome but it is suggestively positioned in between sex writing and threeways.