"The gap between traditional and indie publishing models" seems to be getting rather crowded. Entangled Publishing is another romance epublisher that puts itself somewhere in the grey area between publishing and self-publishing. Exactly where? Well, that's not clear.
My advice to these new hybrid epublishers would be to dial down the rhetoric just a little and explain somewhere what you do and what the author does--and how this differs form the standard 'deliver a manuscript, get 40% of cover' epublishing model we all know and variously love, hate or can live with.