Sunday, April 17, 2011
Dorchester Stays Classy
Dorchester is offering for sale not only their stable of true romance magazines but the associated "data base of 400,000 past and present subscriber's names, mailing addresses and emails." Given that the readers of these magazines are in a desirable gender and age demographic for marketers, I suspect they can expect to see some junk mail and spam in the future. Also they are shopping around a digital archive of all of the stories published in these magazines over almost a century. I have to wonder, do they really hold all the rights they are offering for sale here?