So they go very hot under the collar when Hatchette released a Christie Craig romance under the same name, and decided to sue. They named not only the publisher but also the author and Barnes and Noble. They seemed particularly shocked the the book contained S. E. X.
The judge, Sam Sparks, decided that trademarks don't apply to book titles and the release will be going ahead as planned.
2) The author with a hefty a mount of free publicity, and
3) Journalists who got to drag out all of their favorite dismissive descriptives for erotic romance (soft porn, steamy, bodice ripper, racy, etc...)