"FlareFont Publishing exists to fill the gap between print publishing and self publishing. We will give your writing the love it deserves, assuring that it is the best it can be before putting it on the digital marketplace."
Translation: We will pretend to love your book, take your money, pimp it up and leave it standing on a street corner.
Sorry, that was snarky. But there are now more people planting flags in this "gap" than there could possibly be room for.