My first instinct is that calling a press "Precious Gems" is a bit like calling it "Precious Darlings". There is all the usual rhetoric about nasty traditional publishers ripping off poor authors who are all, of course, genuises. Much use of capitals and bold type. But let's skip to the end shall we?
That buys a lot of ego-fluffing, and an e-book with a lackluster cover and no distribution (as far as I can see).