'"What types of books are we in the market for?That's the easy one. Mithra publishes books in the thriller and fiction genres. There are numerous sub genres within these categories.'
They seem to have retrofitted the genres of romance and erotica into their plan. However the one book I could find for sale on their website is, strangely enough, in none of these genres.
They also had the
"Far from being intrusive, e-book ads may help to enhance the reading experience by giving the reader more information about a product or service relevant to the story."