Medallion Publishing has always been a little quirky. A their new ebook format TREEbook is a bit of a case in point. The press release says:
" TREEbook is an innovative new e-book format that features an underlying
time-triggered reading experience that allows the book to generate
multiple story-lines based on individual reading pace and other embedded
An ebook where the plot changes because I went to get a cup of coffee? Um, yeah.