Monday, April 21, 2008

Targeting an E-Publisher (Part 5)

I'm BAAACK - my hand is much better and I'm out of the really annoying splint that made me type so slowly I frustrated myself continually.

Back to my series on e-publishing and, more specifically, how to figure out whick e-publishers you want to target for your submission.....

Read part one here.
Read part two here.
Read part three here.
Read part four here.

E-Publisher Product Quality
More information can be surmised by looking at the e-publisher’s current offerings and seeing just what they have out right now. Some of these are a little more fuzzy than others and a lot hinges on your own comfort level with the way the e-publisher handles them.

I mentioned this in passing before but covers can vary widely by publisher and they are important for several reasons:
• Cover appearance has an effect on readers and, thus, on sales.
• Cover appearance has an effect on the author and the author’s desire to promote that book.
• Cover appearance has an effect on some reviewers.

Do be aware that you should look at the average cover art. Better selling authors or bigger name authors tend to get better covers and more consideration. Don’t hang any hopes that your first book with any house will have that house’s gold standard of cover art.

Preferred Subjects
What types of books does the e-publisher specialize in? The submissions may say one thing but what do you see in the books being sold, especially those in the last couple of months? Is there a heavy weighting toward a particular subject or type of book?

Be sure to also pay attention to the length of the stories. It’s not unusual for an e-publisher to say they accept long stories but have a definite preference for shorter ones.

Story Quality
What do you think of the story you bought a story? Was it something you liked? Do you think the e-publisher looks for new and interesting takes on things or do all the blurbs sound familiar?

What do you think of the quality of the editing in the story you bought? Do you consider it to be a well-edited story? Did you find issues that continually drew you out of the story? Did the story line work well or did it lag and sag in places? The most important thing is whether you feel you would be happy if your story went out in the same shape as the one you are reading.

What is the e-publisher’s pricing structure? Pricing is always a tricky subject because authors and houses need to make money but readers also need to both be able to afford the stories and they need to perceive it as a good value. Do you feel the price charged is a fair price for the book you received.

Part Six on Thursday!

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