Tuesday, July 29, 2008

...And Statistics--veinglory

A one page commentary in the Publishers Weekly, by Sara Nelson, begins by quoting:

"Global e-book sales at Amazon could reach $2.5 billion by the year 2012"

This is quoted as not being from Jeff Bezos (from Amazon) but an "independent analyst" with the implication, I assume, of impartiality.

So I find the original quote: "Pacific Crest analyst Steve Weinstein argues that global e-book sales at Amazon could reach $2.5 billion by the year 2012." [Washington Post]

But looking a little wider I find:

"The Amazon Kindle electronic book device ... 10-ounce device, which can hold up to 200 e-books, could hit $2.5 billion in sales by 2012, with 40,000 units moving so far this year" [Steve Weinstein, an analyst with Pacific Crest in Portland, Ore., told the San Francisco Chronicle Saturday.]

The second quote is both more specific and more believable, and completely different. 1) 2.5b sales of actual ebooks in 2012 versus 2) 2.5b sales of the rather more pricey-per-unit Kindle ebook reading devices by 2012. Did he make both predictions or only the latter and more believable one?

Apparently no one in the media is troubled by niggling questions of this type. Because rather than what Ms. Nelson calls "hyperbole" I would think the only hard data here (40,000 Kindles sold in 2008) is rather underwhelming. Bear in mind that Apple is selling at about 10,000 iPhones a day.


Anonymous said...

Did you happen to see today on "The View" everyone in the studio audience got a free Kindle? I thought that was kind of cool... although they had to sit through a taping of the show to get it...lol

Teddy Pig said...

I am still more impressed that Sony has opened their reader to use Adobe PDF encrypted. That's cool beans.

veinglory said...

Teddy, where have you been!

Teddy Pig said...

Moving, unpacking, trying to keep my sanity. What little is left.