Sunday, December 28, 2008

Bulletin: NCP are "Trekking"--veinglory

The Pickled Cupid blog notes that New Concepts has an upcoming print release call Star Trekking. Perhaps not a great tactical choice if it might be seen as infringing on a zealously guarded brand?


Angie said...

Wow, looks like someone is either totally clueless or is fishing for publicity. And while Pickled Cupid might be right about there being no copyright infringement, "Star Trek" is trademarked, which is a whole different kettle of weasels.

Of course, it seems New Concepts has played even faster and looser with their X-Files "spoofs," and no one's come knocking on their door about that yet, so maybe they'll be overlooked for the Trek whatever as well. There are times when being tiny and obscure is a bonus.


Unknown said...

They've also got a book, apparently the second in the series, called "Night Breed" which is a bite off of Clive Barker's horror novel/movie.

One has to wonder about a publisher that has so many titles which are bites off of big media authors. Is it that they're coat-tailing, or are they simply that oblivious?

Anonymous said...

Also check out a certain start-up epress's novel entitled "Playgirl."

Anonymous said...

"Playgirl" is not a trademarked name or brand, BTW, any more than it's a trademark violation to call somebody like JFK Junior a "playboy."

Titles can't be copyrighted. And trademarks, as defined by law, involve both a word and an accompanying logo, and usually are limited to certain legally defined contexts.

veinglory said...

Trademarks can be words, pictures *or* a combination. A quick look at the registry suggests paramount has just the words 'Star Trek' registered in every domain of use from candy dispensers to tombstones (literally). Including novels.

Anonymous said...

"Playgirl" is trademarked. There's at least one case of its owner pursuing infringement claims, involving, IIRC, sunglasses.

The legal issue is whether there's confusion for consumers, who may believe the trademark holder endorsed the product, or the consumers are buying the product b/c of its perceived link to the trademark.

In that sense, there might be an issue of confusion, particualrly where the genre of the book and the subject matter of the magazine are related.