Thursday, December 18, 2008

Mills and Boon--veinglory

It was recently announced that Mills and Boon is initiating a new campaign to lure younger readers. They have emplyed a company called St. Luke's for this purpose ("In short, no one understands community like us.")

Quite coincidentally at least one user appeared on several forums yesterday to share how much they love Mills and Boon, in a link-to-M&B-in-every-post, three-posts-per-forum, sort of way, (like here, here and here).

I hope they are paying St Luke's well for their stunning understanding of generation X and Y and how to woo them. (Disingenuous spam, everyone under 40 adores it, right?).

The countdown to the 'over-enthusiatic intern' excuse begins now.

Edited to Add: Another example, also from the same day and fitting the same pattern: 4


Fiona Glass said...

Oh Lord. Sounds like a case of too many 40+ year old men thinking up brilliant ways of attracting 16-21 year old girls. Will they never learn?

JS said...

"Over-enthusiastic intern" is to the publishing industry as "exhaustion" is to starlets.

veinglory said...

I notice the 2nd and 3rd examples have been deleted. presumably by the forum moderators as the first example on my own forum remains.

Anonymous said...

Sounds like a classic case of a marketing firm trying to do pr work. Yikes.

Anonymous said...

How pathetic is that? I've heard of this before but to actually see it in forums is sickening.