Sunday, March 01, 2009

White Rose

The Wild Rose Press is moving its White Rose books over to a White Rose Publishing imprint that is strongly branded as Christian fiction. I am somewhat confused as I was under the impression that White Rose books were distinguished by a lack of sexual content rather than the presence of religious content, let alone limited to Trinitarian Christianity and so excluding Christadelphians, Jehovah's Witnesses, Mormons and Unitarians

The motivation for a fully separate imprint seems to be that "some Christian readers and authors were reluctant to visit The Wild Rose Press catalogue site because of some of the non-Christian covers that sometimes appear on the front page as new titles the non-Christian lines..." I find it rather interesting that the writers and readers of erotic romance seem to be seen as "non-Christian", or am I reading into this too much? The White Rose books are certainly seen Christian because they are written, read and edited by Christians. But statistically speaking, it seems likely that the majority of the people involved in the other lines are in fact Christian as well, in the inclusive sense of the word.


Roni said...

I'd like to comment on this if you'll let me. We should use the term inspirational romance rather than Christian because we certainly are not implying that our other lines are any less Christian-like. Almost two years ago, we moved our Scarlet Rose line (Erotic Romance) off to another site in order to allow those authors freedom to be as hot as they wanted to keeping in mind that not everyone enjoys the erotic romance offerings.

Moving White Rose to its own company, allows much the same. Readers who want to read inspirational romance are turned off by our hotter covers that are still on The Wild Rose Press even though they aren't the erotic covers.

We also did a lot of market research and there isn't a small pubilsher or epublisher out there doing the quantity of inspirational romances we are. Only time will tell if making this move makes sense; but our instincts tel us it does.

Anyone with questions is more than happy to email me directly at

Thanks for letting me explain! Love your blog.

Rhonda Penders

veinglory said...

I can see the busness sense in the move and refining the brand, but as with presses not taking gay or erotic or any other type of material I think care must be taken if describing the "other". I think describing other imprint works as "non-Christian" is a category error just like describing gay romance as "not romance". I would agree that "non-inspirational" is a better alternative as it refers to the books genre not the person's faith.

I am also curious about the limitation to Trinitarian faiths? It seems to me that there are even subtle schisms within inspirations such that Harlequin and Wild Rose carve out certain sections of the market?

Angie said...

But statistically speaking, it seems likely that the majority of the people involved in the other lines are in fact Christian as well, in the inclusive sense of the word.

The trick here is that the sort of people who'd complain tend not to be inclusive. I've run into plenty of people who'll say with a straight face that people who don't believe exactly as they do, who aren't devout members of their own particular sub-sect, simply aren't Christians. There you go -- that lets them throw the word "Christian" around in as narrow a sense as they want, and make all sorts of sweeping declarations about what "Christians" do or don't, believe or don't.

I agree with you, though, that the larger situation is more a nomenclature issue than anything else. Hopefully there'll be some editing done to include more diverse points of view without offending anyone.


Nonny Blackthorne said...

Reading the quote reminds me very much of when TWRP opened and their guidelines included not a bullet-point list, but a written list putting homosexuality between (if I recall correctly) bestiality and "depraved and illegal acts".

I could misremember the wording, but it caused quite a stir at the time.

I know plenty of Christians that read and enjoy erotica, so the insinuation (although clarified) that these are "non-Christian" lines... ow.

roslynholcomb said...

Interesting about the limitations to Trinitarian faiths. I've written a book with a Muslim heroine. I was discussing the issue of sensuality with a Muslim friend of mine, and of course, to them premarital sex is a grave sin. I explained that I could leave the sex out, but I doubt that anyone would publish it. I joked that I guess I could send it to an inspirational publisher. I've never read any inspies, so I don't know for sure. Does anyone know if they do any with Muslim women? Just curious.

Mary Winter said...

@Roslyn - Pink Petal Books will. I have written an interfaith inspirational romance between a pagan woman and a Christian man, that came out in Nov under my other metaphysical pen name and am working on one now between two pagans. I certainly have nothing against Christian Inspirational Romances, but believe that there can be inspirational romances written for people of all faiths. *grins* We do have all of ours on the same page/company, but I was wondering about that. Then again, people who buy inspirational romances certainly go into B&M stores where the covers aren't always tame. *shrugs*

Didn't mean to hijack the post. I think it will be very interesting to see how this plays out and how much it affects sales.

veinglory said...

Feel free to hijack. And in fact if any wirters could post or email links to interfaith/faitxatheist inspirations I am particularly interested in that topic--especially if that means an inspy that shows characters coming closer to divinity through mutual understanding.

Athena Grayson said...

It makes more sense if you treat "Christian" as a brand, rather than a faith.

There's little intersection between Christianity and a coffeeshop, but you'll find churches all over getting into coffee shop ministry. Christian music rarely intersects with Gospel.

This Time Article speaks a little about it. It's a few years old, but plenty applicable.

Anonymous said...

I don't get why any writer or publisher would think any religion holds propriety rights on the term "inspirational".

Mary Winter said...

Thanks Emily. My book is here:

The book, to be honest, was written a bit because although it's not my chosen religion, I happen to love several Christmas carols and the trappings of the season. She is a pagan woman who cannot have children. He's a widower who lost his ex-wife and daughter to a car accident over the winter holidays a few years ago, and yes, one of the main themes of the book is spiritual growth and mutual understanding on both parts.