Thursday, June 17, 2010

Epublisher: Open Road Integrated Media

Can some one here speak digi-jargon?  Translation please?

"Open Road Integrated Media is a digital content company that publishes and markets ebooks by creating connections between authors and their audiences across multiple platforms...The company's e-books offer a 360-degree world of existing and originally produced premium content that is marketed through a new online proprietary platform."
Not a romance publisher as far as I can tell, but very smoothly presented and apparently well-funded.  Is this the new face of yupp-e-publishing?  Kensington seems to be all over this, but the books are not in their traditional romance/GLBT/AA areas--in fact they look very, very  WASP.
So non-romance publisher are starting romance epublishers, romance publishers are starting non-romance epublishers, and the Sci Fi channel shows wrestling most of the time.
I am so confused.

See also:
* Open Road Integrated Media  website
* OpenRoad Integrated Media, Led by Jane Friedman and Jeffrey Sharp, Backed by Kohlberg, Raises $4M
* New E-Book Company to Focus on Older Titles


marcus said...

Not the nicest translation:

"Open Road Integrated Media is a digital . . . across multiple platforms."

Hi. We publish your things online. It's digital. We give your readers access to you and your work through this awesome thing called 'social networking.' It's digital. Don't even have to leave your desk. Getting dressed is so last week.

"The company's e-books offer a . . . proprietary platform."

The world is round. We made a website. It's so cool. We're gonna market your work through that website, and that website is probably going to feed into a lot of other websites. But it's so cool cus we made that website. It's proprietary, yanno. And online. Cus we're digital. Oh, did we mention that we're going to allow access to already existing content too? We're not going to tell you what that content is. Maybe you can download stuff that is now under public domain through our new and innovative website that markets you across multiple platforms on this nifty thing called the Internet. Our maybe it's just stuff that our publishing house has in print that we're going to convert to e-books for your convenience. Who knows? Do your own investigating. Geeze. This is a schpiel here.

aka- buzzword buzzword buzzword marketing drivel

p.s. the scifi channel makes me cry. bring back dresden files plox. pulpy fantasy ftw.

veinglory said...

Okay, so, um, they will sell ebooks on the interwebz. That's a novel idea.

Teddy Pig said...

well they did call it sy-fy I find BBC America shows more actual sci-fi and less cheese now.

veinglory said...

I need to change cable providers. WOW doesn;t have BBC unless you get a dish.

veinglory said...

I need to change cable providers. WOW doesn;t have BBC unless you get a dish.

di said...

I'm not sure how the ebook/epublishing part works, but they also producing interviews with authors (that are posted online, thus digital media I guess). I think Kensington has a deal with them for their authors.

marcus said...

Interviews probably falls under the "creating connections between authors and their audiences across multiple platforms" heading.

In case it wasn't obvious, I found their pitch so full of meaningless drivel that it was mildly insulting. Stop flinging poo and calling it rosy copy. Grr.

Angie said...

What Marcus said; that's pretty much the translation I got too. It looks like something out of a Dilbert comic.

My first serious impression is that this was written by someone who is very new to the whole e-book thing, and possibly new to the internet as well, with the note that having e-mail for the last ten years does not make one internet-savvy. This writer gives the impression that they just tripped over this whole "digital" thing, that it sounds new and cool and keen to them, and that they're just assuming that "digital" sounds new and cool and keen to everyone. Their ignorance of e-books and their history makes the whole concept sound fresh and exciting to the writer, so they figure that's all the material they need -- we publish e-books, on the internet, they're digital, we have a web site -- to wow the reader. It's actually kind of sad.

The other option is that the writer is a lot more savvy than they appear, but that they're assuming their audience is just that ignorant, and will be impressed -- Ooo, digital!

Either way, it doesn't make me want to check out their company, as either a writer or a reader.


Marguerite Butler said...

If I was playing the "buzz words drinking game" I'd need a designated driver by now.

I hate all the double-speak. For crying out loud, just say what you can do.

And you totally need a dish, Em. BBC rocks.