Monday, October 25, 2010

Could have been a cute promotional gimmick... but isn't

Tickle Your Romance is a Freixenet Sparkling Wine's promotional gimmick that makes a romance cover based on names you provide and a few multi-choice questions.  However it doesn't offer control over the title, cover or blurb and ends up being too blatant in its advertising.  I mean, asking which if four wines best matches your 'romance' and using their colors on the cover would be enough, without making the excerpt all about wine too.  The end result is just a mess and the gallery is full of same-y results with badly cropped pictures... which you can't download to your computer.  Pity.

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