Friday, September 23, 2011

Another classy move from the Retailer Formerly Known as Borders

Despite having a policy to the contrary, Borders is selling their customers emails, addresses and purchasing history data to the highest bidder.  (Another good reason for my loyalty-program-free lifestyle and give companies only the data they really need to complete a purchase). I am not that thrilled with Barnes and Noble as the potential purchaser of the data either. They seem to be edging towards a quasi-monopoly position.

Edited to add: Apparently the judge takes the privacy issue seriously. Score one for the judge.

No comments: