I am seeing a lot of contests from both individual authors and publishers that seem to break Facebook's contest rules. I guess you will get away with it most of the time, but losing your Facebook page could be a major pain in the ass. So
be aware:
If you use Facebook to communicate about or administer a promotion such as a contest you must not:
- Require "liking" of a facebook page as part of entry
- Notify winners through Facebook
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