Blame-O-rama

Small businesses fail all the time, that is just a fact or life. But if it has to happen that is a virtue in doing it with dignity. 

And not, for example, going down in a cloud of recriminations blaming self-publishing authors for "cluttering up search engines" or churning out “unedited slush piles” (while simultaneously saying your downfall is due to Amazon discriminating against small presses [?] )

IMHO whether you make bagels, bangles or books if you cannot outperform a one person producer or the mass of eager amateurs, you are the one doing something wrong--not them.