And not, for example, going down in a cloud of recriminations blaming self-publishing authors for "cluttering up search engines" or churning out “unedited slush piles” (while simultaneously saying your downfall is due to Amazon discriminating against small presses [?] )
IMHO whether you make bagels, bangles or books if you cannot outperform a one person producer or the mass of eager amateurs, you are the one doing something wrong--not them.
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